Digital marketing is one of the fastest-growing industries in the world, reaching a value of nearly USD 353 billion in 2020, the industry is expected to grow even further, reaching a value of more than USD 930 billion by 2026. This growth has been made possible by the rise in sales of smartphones across world, which has catalysed the market for digital marketing. Our program in digital marketing has been conceptualised to provide most suitable talent in this fast-growing industry
- Well experienced full-time faculty and industry experts to deliver the courses
- Certifications in Data Analytics, & Excel to give hands on and practical exposure
- Multidisciplinary and Value-added courses in Liberal education such as Culture and Heritage, Human Relations, Understanding India, People and Politics and Public policy for holistic development
- Opportunities to study contemporary areas such as Fundamentals of Digital Marketing and Ecommerce, Digital Marketing analytics and affiliate Marketing, social media and Content Marketing, IT Trends in Digital Marketing, Digital Marketing strategies, Trends in Digital Marketing
- Mandatory Modern Indian Language course and coverage of contemporary areas such as FINTECH, Cyber Laws, Ecommerce and Business Simulation
- Mandatory courses such as Aptitude and Logical reasoning, design thinking and Life Skills for skill development
- Mandatory summer internship with our industry partners, Industry visits and seminar series from Industry experts to provide industry exposure
- Association with NGOs and socio-charitable intuitions to develop social awareness and consciousness and a mandatory community engagement course in semester VI
- Research based projects and dissertation to provide research exposure in the fourth year of the BBA Program (Semester VIII)
- Opportunity to be a part of a vibrant student community and participate in event management and execution at university and school level
